About
I am a CEO, not an AI influencer.
I run an operating business with staff, customers and a P&L. Two years ago the AI conversation in my industry was all slide decks and nobody could tell me what actually worked. So I started rebuilding my own company around agents and writing down every week of it — the setup, the spend, the hours it returned, and the things I quietly switched off.
This site is that record. It is not a course and it is not a newsletter about newsletters. It is a working log kept by someone who has to live with the results.
How I work here
01
Show the invoice
Every experiment carries what it cost to run. Without the number, an AI story is just theatre.
02
Publish the failures
Most of what I try does not survive a month. Those write-ups save readers more time than the wins do.
03
Real work only
No toy demos. Everything runs against my own customers, invoices, hiring and support queue.
04
Ship the code
If you cannot copy the prompt or the function out of the post and run it, the post is not finished.
Come along from week one.
Or, if you want help doing this inside your own company, see how I work with teams.